Below, you find a short list of 10 advices for better ranking on search engines. Of course, each search engine is different, but these tips work for most important search engines:
- Good content: certainly the most important thing for your website being successful on the web is its content. Good content is the basis of a good ranking on search engines.
- 100 first words: the first (100) words on your website are more important than others for a better ranking. If possible use several keywords representing your website in the first few sentences.
- Which keywords: when selecting the appropriate keywords, think of kind of keywords people could use to find your website on a search engine.
- Importance of URL: when choosing your URL on a free website creation service or when buying a domain name (.com, .org, .net) you should consider a name containing important keywords concerning your website. When concatenating several words, use a "-" between them.
- Link building: although manual and sometimes boring, link building is the best way to get visibility on the web. This is a never ending task that you have to do as often as possible.
- Don't cheat: if you try to put keywords not matching your content or put several keywords in the text with the same color as your background, etc... Shortly, if you're cheating, there is a good chance that your website will go down in search results.
- Competitors: look at your competitors website to see how they optimize it. It may give you an idea about a keyword for example. You can find this information simply by looking at the page source on any browser.
- Keep updating: continue updating your website optimization process even after you achieved original goal.
- Keep up-to-date: always follow what's going on in the search engine community. You can find relevant link to search engine news on this site.
- Keep hope: even if you are not seeing improvement within a few weeks, keep hope and go on working on the optimization of your website. It may take some time.
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