Friday, March 28, 2008

Link building for better ranking

Submitting you website to search engines and directories is only a small part of the whole site optimization process. The longest, but most effective way of improving website ranking in search engines, is through link building. The more websites link to your page (and the more important they are), the higher the PageRank (although PageRank equation is much more complex than that).

Looking for websites in the domain as yours is the most challenging task. When you find one, you should contact the webmaster to propose a link exchange. Below are examples of ways to find websites related to your page.

How to find related website for link building?

  • Find other websites about the same domain: simply look in Google using your keywords and visit your competitors' websites.

  • Look in directories: use the directories to find similar websites within a predefined topic.

Continue reading...

Friday, March 07, 2008

10 advices for better ranking on search engines

Below, you will find a short list of 10 advices for better ranking on search engines. Of course, each search engine is different, but these tips may work for most important search engines:

  • Good content: certainly the most important thing for your website being successful on the web is its content. Good content is the basis of a good ranking on search engines.

  • 100 first words: the first (100) words on your website are more important than others for a better ranking. If possible use several keywords representing your website in the first few sentences.
  • Which keywords: when selecting the appropriate keywords, think of kind of keywords people could use to find your website on a search engine.

  • Importance of URL: when choosing your URL on a free website creation service or when buying a domain name (.com, .org, .net) you should consider a name containing important keywords concerning your website. When concatenating several words, use a "-" between them.

  • Link building: although manual and sometimes boring, link building is the best way to get visibility on the web. This is a never ending task that you have to do as often as possible.

  • Don't cheat: if you try to put keywords not matching your content or put several keywords in the text with the same color as your background, etc... Shortly, if you're cheating, there is a good chance that your website will go down in search results.

  • Survey your competitors: look at your competitor websites to see how they optimize it. It may give you an idea about a keyword for example. You can find this information simply by looking at the page source on any browser.

  • Keep updating: continue updating your website optimization process even after you achieved your objectives.

  • Keep up-to-date: always follow what's going on in the search engine community. You can find relevant link to search engine news on this blog.

  • Keep hope: even if you are not seeing improvement within a few weeks, keep hope and go on working on the optimization of your website. It may take some time...
If you have other suggestions, feel free to comment.

Continue reading...

Tuesday, March 04, 2008

Link building for better ranking

Submitting you website to search engines and directories is only a small part of the whole site optimization process. The longest, but most effective way of improving website ranking in search engines, is through link building. The more websites link to your page, the higher the PageRank (although PageRank equation is much more complex than that).

Looking for websites in the domain as yours is the most challenging task. When you find one, you should contact the webmaster to propose a link exchange. Below are examples of ways to find websites related to your page.

How to find related websites for link building?

Here are two solutions:

  • Find other websites about the same domain: simply look in Google using your keywords and visit your competitors' websites.

  • Look in directories: use the directories to find similar websites within a predefined topic.
Hope this helps!

Continue reading...
 
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