Meta tag selection

The meta tags definition is an important aspect when optimizing a website for better ranking on search engines. When correctly chosen, they allow a better indexing of your website on different search engines as well as a better display on search engine results. However, you should know that most important search engines don't give much importance to meta tags nowadays.

Meta tags have to be included in the head of your HTML code, between the and tags. Try to put your meta tags at the top most part of your code (don't forget to add < before and > after the code).

Title

The title tag is certainly the most important for search engine ranking. It should contain your most important keywords (i.e. the keywords that define your website the best way). The line looks like this:

meta content="The title of your website" name="title"

Keywords

The next step is to put your keywords in your HTML code. You can simply put them just below the title tag. If needed, you can find more information about choosing correct keywords for better search engine ranking on this website. Here is the HTML line for keywords:

meta content="keyword1, keyword2, keyword3" name="keywords"

Don't put too much keywords (not more than 50). Also choose specific keywords: car washing accessories is better than cars

You should as well consider spelling mistakes. Imagine that, when using search engines, people could enter train tiket instead of train ticket. So, you should consider both terms as keywords.

Description

You can give a description of your website to search engines. Some search engines may use this description on their result pages. It is always more convenient for users to find a small description on the result page of search engines than the first two lines on the website, for example. The description line is as follows:

meta content="Description of your website" name="description"

If possible, include some (although not too many) keywords in the description of your website. This may improve your website ranking on search engines.

Author

Finally, you can consider putting your name on your website in order search engines be sure of the owner of a website. The line is given below:

meta content="Your name" name="author"

This is only one tiny part of search engine optimization for better ranking. Future posts will give more information about ranking on search engines.